URU is an ancient Swahili term describing a powerful essence, that comes from a diamond worn and cherished by African kings and queens. Today URU jewelry is hand crafted in our workshop in Dar es Salaam, Tanzania. In 2009, the first URU bracelet was created using locally sourced rough diamonds, gold and fishing line, identical to that used on the dhows sailing the East African coast.
Since then, URU's designs have evolved into a sophisticated and stylish range of bracelets, pendants, rings, cufflinks and other accessories. The pieces are created using hand cast gold and silver combined with rough precious stones including diamonds, tanzanite, rubies, spinel and tsavorite. The bracelet straps are made from hand knotted threads or natural leathers in an endless array of colours and designs.