IN cooperation with sos children's village, ten percent of the uru profit goes to support the education of children in the mining areas.
URU has created a skilled team of Tanzanian artisans and craftsmen in order to present some of the finest jewelry being made on the African continent today. Years of continuous training of our employees and refinement of our designs is the reason for URU's success today. We are a proud Tanzanian brand with a strong commitment to give back to the country, which has given us so much.

URU is committed to creating opportunities for young Tanzanians and through our cooperation with SOS Children's Villages, we are supporting education for children in the rural areas where our gemstones are sourced. All of our stones are Tanzanian and 100% conflict free.